Idea, Concept Development, Art Direction, Campaign
Who isn’t familiar with the mystery of lost socks? This digital campaign by mail order company OTTO goes to the bottom of it.
The short film “The sock pig” features a resourceful, small-scale entrepreneur from provincial Franconia who’s turned the missing-sock mystery into a profitable business. With the help of a re-trained truffle pig, Thomas Göbel locates socks for his clients and collects eye-popping sums for his service. Only when people start ordering new washing machines from OTTO does his business begin to falter, and Göbel gets into dire straits. This documentary-style campaign was shot near Würzburg and entertains with a lot of local colour.