My principals
Good Design is based on content. It casts the fundament on which every idea can be build on.
Good Design works interdisciplinary. A substantial design concept attracts people in each media cannel.
Good Design establishs a universe in your brain. Fascinating people while strengthening brands with creative and intelligent concepts is what I'm aiming at.
Good Design makes people move. It makes them feel and forces them to do something.
Skills
Language Skills
Selected Clients
leadership-insiders
"Aus der Perspektive eines seiner Mitglieder, Michael Wilde, ist der Jungrat eine hervorragende Gelegenheit, (...) bei den Themen als Sparringspartner anzuknüpfen, die Verbesserungen in Kultur, Management oder Unternehmensentwicklung bedürfen."
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HAW - Online News
"... In Verbindung mit neuen Technologien können darüber hinaus Marken flexibel ihren Nutzwert kommunizieren, und so in einer immer komplexer werdenden Welt einen positiven Beitrag zur Orientierung leisten, der weit über die rein werbliche Kommunikation hinausgeht."
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Digital up Magazine NO1
"...His approach is interdisciplinary - by combining advertising and branding design, he creates attractive campaigns for various clients. ..."
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Hamburger Abendblatt
"... Ein Designer ist mehr als der Beherrscher von Programmen und Kenner von Schriften und Farben. Er bringt die nötige Kreativität, manchmal eine Prise Kunst ein ..."
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Impetus Magazin
"... „Renovated Billboards“ lief auf allen Festivals dieser Welt und hat höchste Auszeichnungen errungen - inklusive dem Höhepunkt des Goldenen Löwen. Das ist natürlich ein Best-Case."
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ADWEEK
"Brilliant Outdoor Ads That Rocked the Real World in 2014 Beautiful, subversive, playful and magical"
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creativebloq
"...While the billboards are beautifully minimalist, it's the location that turns them into something truly special - and so the agency had to put a lot of work into finding the right ones..."
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freshome
"Thus, standing clean and clear from messy fonts and layouts, the chosen campaign integrated renovated areas of old houses and buildings that are close to OBI stores, with a chosen billboard sized area for the restoration, including the “Renovated with OBI” message. ..."
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creativity-online
"... Peeling paint and crumbling facades were spruced up attractively, showing exactly how renovating a home can make a difference."
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dailybri
"... The pictures are most likely designed to let us know just how incredibly fruity Haribo Gold Bears really are – as fruity as if you were eating fruit for real. ..."
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designmadeingermany
"... Die verführerisch minimalistische Printkampagne zeigt auf überraschende Art und Weise die fruchtige Frische der Goldbären von Haribo. Die Goldbären selber sind echte Früchte."
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↓ 2022
CANNES LIONS
• Gold Lion · PR Sectors · Travel & Leisure
• Bronze Lion · Media • Culture & Context
• Shortlisted · Outdoor Ambient & Experiential
• Shortlisted · Media · Channels · Use of Stunts
• Shortlisted · Excellence in Brand Experience
CLIO
• Grand Clio · Experience / Activation
• Gold Clio · Integrated Campaign
• Gold Clio · Public Relations
• Silver Clio · Film / Video
• Silver Clio · Film / Video · Direction
• Silver Clio · Product / Service Innovation
• Silver Clio · Social Video
• Silver Clio · Branded Entertainment & Content
• Bronze Clio · Copywriting
• Bronze Clio · Film · Cinematography
• Bronze Clio · Branded Entertainment & Content
• Bronze Clio · Experience/Activation · Events
• Bronze Clio · Public Relations Product · Launch
• Shortlisted · Excellence in Brand Experience
• Shortlisted · Brand Design
ADC New York
• ADC Awards Bronze Cube · Brand Experience
ADC Germany
• Silver · PR Activation · Procuct PR
• Silver · Concept · Concept
• Silver · Innovative Use od Media
• Bronze · Graphic Design · Special Media
• Bronze · Brand PR · Branded Content & Entertainment
• Bronze · Product Design · Products
• Bronze · Live Action Film
• Bronze · Live Action Film
• Bronze · Live Action Film
• Bronze · Advertising · Integrated
• Bronze · Innovative Use of Media
• Promotion · B2C Werbemittel
• Shortlisted · Promotion · B2C
• Shortlisted · Live Action Film
• Shortlisted · Brand PR · Branded Content & Entertainment
• Shortlisted · Brand PR · Crisis Communication
• Shortlisted · Concept · Concept
• Shortlisted · Advertising · Crossmediale Kampagne
• Shortlisted · Storytelling
• Shortlisted · Live Action Film
• Shortlisted · Live Action Film
• Shortlisted · Live Action Film
One show
• Bronze · Brand Experience & Activation
• Bronze · Brand Experience & Activation
• Bronze · Media
EFFIE
• Bronze
Spotlight
• Silver (Fachjury)
• Silver (Publikumsjury)
• Bronze (Publikumsjury)
• "Vierteljahrhundert Idee"
Deutscher Digital Award
• Bronze
LIA - LONDON INTERNATIONAL AWARDS
• Gold · Non-Traditional · Media
• Gold · Non-Traditional · Travel & Leisure
• Bronze · Creativity In PR · Local/Regional Market
MAX Award
• Silber
• Bronze
• Bronze
↓ 2021
German Brand Award
• Gold · Awareness-Spot
↓ 2020
New York Festivals
• Finalist ⋅ Film ⋅ Craft ⋅ Best Use of Music
↓ 2019
Eurobest
• Bronze Winner ⋅ Film ⋅ Craft ⋅ Script
• Bronze Winner ⋅ Film ⋅ Craft ⋅ Casting
ADC Germany
• Bronze ⋅ Film ⋅ Craft
• Bronze ⋅ Film ⋅ Onlinrfilm
• Shortlist ⋅ Branded Content ⋅ Video Content
↓ 2018
GWA EFFIE
• Silver ⋅ MAN ⋅ MAN TGE - Der Truck unter den Vans.
ADC Germany
• Gold ⋅ Film ⋅ Unternehmensdarstellung
• Bronze ⋅ Film ⋅ Kurzfilm/Sonderformat
• Shortlist ⋅ Film ⋅ Unternehmensdarstellung
• Shortlist ⋅ Branded Content ⋅ Video Content
• Shortlist ⋅ PR ⋅ Brand-Communication
German Digital Awards
• Bronze ⋅ Digital Advertising Formats
• Shortlist ⋅ Branded Content ⋅ Viral
Spotlight-Festival
• Bronze ⋅ WEB & MOBILE
Die Klappe
• Silber ⋅ Kino
• Bronze ⋅ Branded Content
• Shortlist ⋅ Long Formate/Image Films
• Shortlist ⋅ Sound
↓ 2016
Cannes Lions
• Shortlist ⋅ Promo & Activation ⋅ Ambient
One Show
• Merit Award ⋅ Experimental ⋅ Guerilla
• Merit Award ⋅ Media ⋅ Installations & Ambient
• Merit Award ⋅ Branded Entertainment ⋅ Campaign
• Merit Award ⋅ Experimental ⋅ Guerilla
Art Directors Club|Germany
• Gold Winner ⋅ Corporate Identity
• Bronze Winner ⋅ Promotion ⋅ Aktion
• Merit Award ⋅ Event ⋅ Charity Event
Eurobest
• Silver Winner ⋅ Design
• Finalist ⋅ Use of Ambient
• Finalist ⋅ Outdoor
New York Festivals
• 4 x Finalist ⋅ Outdoor ⋅ Billboards / Installations
• 3 x Finalist ⋅ Design
• Finalist ⋅ Civic & Social Education
↓ 2015
The Intercontinental Advertising CUP
• Winner ⋅ Products & Services ⋅ Best of Household
• Nominee ⋅ Media ⋅ est of Outdoor
Eurobest
• Shortlist ⋅ PR
CLIO Awards
• Bronze ⋅ Out of Home ⋅ Ambient
Golden Award of Montreux
• Finalist ⋅ Advertising - Print
Cannes Outdoor Lions Exhibition
@ Museum für Kunst & Gewerbe, Hamburg
↓ 2014
Cannes Lions
• Gold Winner | Outdoor | Adapted Billboards & Outdoor Posters
• 3x Shortlist | Outdoor | 3-Dimensionally Crafted Poster Work
• Shortlist | Use Of Promo & Activation | Ambient
One Show
• Silver Pencil Winner | Design | Outdoor - Series
• Merit Award | Advertising: Outdoor | Innovationr
Art Directors Club ⋅ Europe
• Nominee | Grand Prix
• Gold Winner | Print | Poster Advertising
• Silver Winner | Promotions | Ambient Media
• Nominee | Promotions | New Use of Media
Art Directors Club, Germany
• Silver Winner | Out Of Home: Ambient
• Bronze Winner | Innovation in Outdoor
• Merit Award | Innovative Use of Outdoor
LIA - London International Awards
• Gold Winner | Billboard | Consumer Campaign
• Silver Winner | Billboard | Innovative Use of Billboard
• Finalist | Non-Traditional | Retail
Eurobest
• Gold Winner ⋅ Outdoor Campaign ⋅ Adapted Billboards&Posters
• Silver Winner ⋅ Design ⋅ Installation
• Bronze Winner ⋅ Promo & Activation
• Shortlist ⋅ Promo & Activation ⋅ Use Of Print
• Shortlist ⋅ Media ⋅ Use Of Ambient Media
New York Festivals
• Silver Winner ⋅ Outdoor ⋅ Use Of Medium
• Silver Winner ⋅ Outdoor ⋅ Ambient: Products & Services
• Bronze Winner ⋅ Outdoor ⋅ Craft
• Bronze Winner ⋅ Design ⋅ Use Of Medium: Graphic Design
• Finalist ⋅ Outdoor ⋅ Billboards / Installations / Posters
• Finalist ⋅ Direct & Collateral ⋅ Products & Services
CLIO Awards
• Shortlist ⋅ Innovative Media ⋅ Innovative Media: Product / Service
• Shortlist ⋅ Direct ⋅ Out Of Home: Product / Service
Golden Award of Montreux
• Finalist ⋅ Digital: E-Content
• Finalist ⋅ Advertising - Print
• Finalist ⋅ Advertising
• Finalist ⋅ Design
Lürzer's Archive
• Vol. 4/2014 ⋅ Published
Visual Leader ⋅ Germany
• Lead Award ⋅ Nominee ⋅ Campaign of the Year ⋅ Advertising
↓ 2013
Art Directors Club ⋅ Germany
• Silver Winner ⋅ Print
2016 ⋅ 18.OKT ⋅ designxport hamburg
→ Design/Short/Cuts
2016 ⋅ 30.NOV ⋅ HAW hamburg
→ ... Aufbruch in die Markenkommunikation
2018 ⋅ JvM Academy
→ guest lecturer
2020-2021 ⋅ hs-duesseldorf
→ guest lecturer @ »Fachbereich Architektur und Design«
2021 — Today ⋅ MIAMI AD SCHOOL EUROPE
→ honorary lecturer
Zeit ⋅ Der Spiegel ⋅ Fubiz ⋅ ADWEEK ⋅ packaging of the world ⋅ yanko design ⋅ Bild ⋅ Focus online ⋅ RTL ⋅ Die Welt ⋅ Tagesspiegel ⋅ Design made in Germany ⋅ Page ⋅ Slanted ⋅ GuteWerbung ⋅ Trendhunter ⋅ Creativity Online ⋅ Dezeen ⋅ Huffington Post ⋅ DesignTAXI