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Renovated Billboards
— Outdoor Campaign · Obi · DIY store chain —

In Germany, a hard-fought and competitive battle is raging amongst DIY stores: aggressive, loud, ugly. We asked ourselves: “How can OBI, Germany’s largest DIY-store chain, distinguish itself from the competitors’ low-budget advertising?” And: “Why promote things that make our homes more beautiful, with advertising that makes everything look uglier?” We developed a completely new form of advertising: Renovated Billboards. On different run-down houses, we renovated an part of the facade the size of an advertising billboard. The result: More beautiful houses and more beautiful advertising.

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— Awards —

Cannes Lions 2014 ⋅ Gold Winner ⋅ Outdoor ⋅ Outdoor Posters
Cannes Lions 2014 ⋅ 3x Shortlist ⋅ Outdoor ⋅ Poster
Cannes Lions 2014 ⋅ Shortlist ⋅ Use Of Promo & Activation

One Show 2014 ⋅ Design ⋅ Silver Pencil
One Show 2014 ⋅ Advertising ⋅ Merit Award

New York Festivals 2014 ⋅ Outdoor/Ambient ⋅ Silver
New York Festivals 2014 ⋅ Outdoor/Use of Medium ⋅ Silver
New York Festivals 2014 ⋅ Outdoor/Craft ⋅ Bronze
New York Festivals 2014 ⋅ Design/Use of Medium ⋅ Bronze
New York Festivals 2014 ⋅ Direct & Collateral ⋅ Finalist
New York Festivals 2014 ⋅ Outdoor/Billboards ⋅ Finalist

London International Awards ⋅ Gold Winner ⋅ Billboard
London International Awards ⋅ Silver Winner ⋅ Billboard
London International Awards ⋅ Finalist ⋅ Non-Traditional

Art Directors Club of Europe ⋅ Nominee ⋅ Grand Prix
Art Directors Club of Europe ⋅ Gold Winner ⋅ Poster
Art Directors Club of Europe ⋅ Silver Winner ⋅ Media
Art Directors Club of Europe ⋅ Nominee ⋅ New Use of Media

CLIO Awards ⋅ Shortlist ⋅ Innovative Media
CLIO Awards ⋅ Shortlist ⋅ Direct

ADC Germany 2014 ⋅ Out-of-Home/Ambient ⋅ Silver
ADC Germany 2014 ⋅ Media ⋅ Bronze
ADC Germany 2014 ⋅ Out-of-Home/Ambient ⋅ Finalist

Lürzer's Archive ⋅ Vol. 4/2014 ⋅ Published

Lead Award ⋅ Nominee ⋅ Campaign of the Year ⋅ Advertising

Creativity Online 2014 ⋅ Pick of the Day ⋅ Top20 ⋅ Ad Age Best Ads

Troy Awards 2013 ⋅ Grand Prix Winner ⋅ Sir John Hegarty's Pick
Troy Awards 2013 ⋅ Gold Winner ⋅ Outdoor