Abandoned Bodies.

concept development, art direction,

Your body is made for great things.
But if you do not make use of its potential, it will deteriorate over time. Just like a stadium that is not being used. The campaign is turning this analogy into motivational ads for INTERSPORT. Therefore documentary photographs of real abandoned sports facilities are combined with a strong statement to give the viewer a motivational impetus. “Your body is a temple. Time for your comeback.”

Lürzers Archive
Print Ad of the Week - 25/2018