Unbenannt-2

Noah

creative direction, campaign development, film

Background:
We are running out of time to reverse climate change and the end is fast approaching … but is there a solution? Currently, DB Cargo operates in a climate-neutral way with less CO2 emissions but their sustainability efforts and goals aren’t well known. 80 % of CO2 is caused by truck freight transport than rail transport and 71 % of Germans think sustainability is important in delivery of goods. How do we show people that DB Cargo is at the forefront of the fight against climate crises?

Case:
We call on a historic legend, who shows us how to solve the climate crises with a modern and surprising twist - NOAH with a strong message: The way out of the climate crises is through the rail.

Awards
Clio Awards
2022 - Bronze - Film Craft (Cinematography)