Sunspot
— brand development · sun creme —

A new way of communication sees the light of day: UV-rays are invisible to our eyes but not to our skin. For SUNSPOT, a sun blocker, I developed a special corporate design that shows the effect of sun rays and moreover the function of the product in a surprising way:
The first branding, reacting to weather conditions.
Design defined by sunlight.
All analog applications, such as the product, are partially printed with UV-sensitive colors. All digital applications are tracking the user's current geo-location. Connected with recent weater-data the website will be designed individually. With this change, the branding will be performative and gets a significant added value.

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