BVG - The pattern of tolerance

creative direction, campaign development

The whole world is talking about diversity. But who is really moved by this? Nobody. So how can the big dream of humankind – acceptance and peace among the different cultures, religions and people – be best transported? With a bus! So while others are talking, the BVG is transporting: People in all their diversity – and with them a strong message: Tolerance! Time to show this to everyone! Visible everywhere! Where nobody can miss it:

On the seat pattern!
Because everyone sees it – and sits on it. Three million Berliners. Every day! And the new seat pattern reflects all of them: No matter their age, gender, sexual orientation and cultural imprint. A true symbol of diversity. An everlasting monument to acceptance. Because the BVG has always conveyed Berlin’s diversity. But now, so does the new seat pattern.